The Public Relations Society of America Hampton Roads Chapter seeks the best public relations programs and tactics in the Hampton Roads region for the 2026 Pinnacle Awards. Entries must be received no later than 11:59 p.m. Sunday, September 13.

Please note: Our award categories have changed!

The competition includes the below areas:
- Pinnacle Strategic Campaign Awards (9 categories)
- Pinnacle Tactical Awards (9 categories)
- Individual awards to honor members of PRSA-HR for their professional achievements in public relations: 
  - Rising Star
  - Member of the Year
  - P. Lee Starkey Pinnacle in Public Relations
 

Entry Fees

Tactical Awards:

• Early Bird: Members $65; Non-Members $85; Student $10 August 3-16
• Regular: Members $80; Non-Members $100; Student $15 August 17-Sept. 5

Strategic Campaign Awards:

• Early Bird: Members $85; Non-Members $105; Student $10 August 3-16
• Regular: Members $100; Non-Members $120; Student $15 August 17-Sept. 5

Individual Awards:

• Early Bird: August 3-16 $10
• Regular: August 17-Sept. 5 $15