South African Loyalty Awards
Celebrating loyalty excellence, innovation, and measurable impact benchmarked against international standards.
The South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, recognises top talent in the loyalty industry and reflects on the ever-evolving loyalty landscape of CRM, consumer behavioural change, data insight and loyalty.
The Loyalty Awards are the industry’s most coveted awards, rewarding excellence, benchmarked against international standards and measurable results as judged by our host of local and international Loyalty & CRM professionals.
2026 celebrates the eighth year of operation of the South African Loyalty Awards. In total, the awards offer 25 carefully selected categories and entries are evaluated through a robust judging process by our well-established judging committee.
