The Vertex Awards are the only global competition devoted exclusively to the art of Retail Owned Brands (Private Brand/Private Label/Store Brand/Own Brand) package design. The awards are judged by a highly renowned panel of industry experts worldwide and awarded based on Creativity, Marketability, and Innovation.
 

• The Vertex Awards is exclusively for private brands/private labels/own brands owned by retailers. Work that is not a private brand/private label/own brand will be declared ineligible. Entries declared ineligible will not be refunded.

The Vertex Awards Opens for Entries 11.14.2025

Early Bird: $249 USD – Closes December 12, 2025
Standard: $299 USD – Closes January 16, 2026
Late: $349 USD – Closes January 31, 2026

What you need to Enter

Categories

Rules

Photography Guidelines

THE NEW VERTEX LIVE

If you are entering this year’s Vertex Awards, mark your calendar for two unforgettable celebrations. The new Vertex Live brings the entire Private Brand industry together for immersive experiences in both New York City and Amsterdam. These events combine executive networking, inspiring content, and the chance to hear directly from the world’s best retailers as they share insight into their award-winning Private Brands. It feels like TED Talks meets the Golden Globes, with big ideas, real conversations, and of course, the awards themselves.

NEW YORK CITY
May 7, 2026
Broadway, Times Square
New York City, NY, USA

AMSTERDAM
May 18, 2026
Tobacco Theater
Amsterdam, The Netherlands

Sponsorships are available. Tickets go on sale January 1, 2026. Get ready for the most exciting year in the history of the Vertex Awards.